bigbasket, India’s largest online supermarket, is witnessing increased traction in daily orders in Guwahati. The company’s current orders in the city stand around 17k per month with INR 1.7 crore revenue. bigbasket aims to increase this to INR 4 crore per month within the next 6 months. With a strong base in Guwahati, the company will also start catering to the people in neighbouring cities including Nagaon and Nalbari.
Guwahati is an important commercial and manufacturing hub in Assam. Given how it is one of the most populated cities of the state, it is crucial to bigbasket’s operations. When bigbasket launched its services in the city in December 2021, it started with 6000 SKUs and the number has now crossed the 25,000 mark. bigbasket is undoubtedly the only retailer in Guwahati with such a huge assortment count.
Speaking about this, Hari Menon, Co-Founder and CEO,bigbasket, said, “Guwahati is a strategic location for us. We have received a great response from the people and hope to become the one-stop-shop for customers in the city for all their grocery needs. We will be launching bbnow, our 30 minutes delivery service, soon in this city. We are consistently expanding to Tier 2 and 3 cities like Guwahati wherein our order size has gone up 10x in just three months! Our primary aim has been to always put customers and their convenience first, which explains our presence in almost every part of the country.”
Lauding bigbasket’s expansion efforts and giving further momentum to their association, Joon Gohain, Director – Tea Buying, Tata Consumer Products Ltd. was present at the event. Addressing the gathering, Mr Gohain said, “The Tata Group and Tata Consumer Products have had a strong relationship with the state of Assam for many years. Assam is an important sourcing center for Tata Consumer Products as well as a key market for our brands. bigbasket’s customer-first approach resonates with our vision of creating a large consumer digital ecosystem. Over the years, bigbasket has been consistently innovating to deliver a better user experience as well as expanding into newer markets to serve more consumers. All these factors make bigbasket a brand to reckon with.”
bigbasket recently forayed into the quick commerce segment through it’s highly successful bbnow services. Customers can now get deliveries within30minutes within a1.5-km radius with access to inventory comprising over 3500 products. Besides, bigbasket will also cater to the HoReCa sector in Guwahati through it’s special arm, bbsathi.
bigbasket has over 30,000 products ranging from fruits and vegetables, pulses, meats, juices, spices and tea to toiletries, kitchen essentials, bulbs, batteries, baby products, and much more. The brand is currently present in more than 70 cities with plans to expand to another 50 towns and cities in another one year. The brand’s current revenue stands at 1.2 billion dollars.