Melorra, one of India’s fastest-growing D2C brands today launched its first experience centre at City Centre Mall in Guwahati.
The store is bringing 21st-century lightweight, fine, trendy, modular and fashionable gold jewellery to women. Melorra now has 16 such centres pan India and plans to launch 350 more in the coming years.
Melorra has redefined the approach towards fashionable gold jewellery by ensuring that customers do not buy it only during festive occasions but on a more frequent basis as a fashion statement commensurate with recent trends! With Melorra, customers get a seamless choosing and buying experience including the touch, feel, and trial of jewellery. The brand currently delivers across all 718 districts and pin codes.
Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said, “Women today demand jewellery that goes with their daily wardrobe. Capitalizing on this demand, Melorra offers customers trend-inspired lightweight and fashionable gold jewellery with 17,000+ designs to choose from, all of which come at affordable price points. We have managed to make our consumers pivot from the way they perceive gold jewellery. We welcome them to experience our newly launched Guwahati centre.”