Vivo partners Innoviti on BEAM in Assam

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Reaffirms Innoviti’s commitment to bring online customers back to retail shops using its superior technology backed by its strong partnerships with leading brands

Vivo, the leading innovative global smartphone brand and Innoviti Payment Solutions, India’s largest provider of payment solutions to offline enterprise merchants, today shared the success of their pioneering Brand EMI Acceleration Mission (BEAM) scheme from Karnataka Region and their plans to foray into Assam.

The lockdown of offline stores due to the COVID-19 pandemic has affected SMB businesses more than others. Sustained lockdown has led to consumers shifting to online purchases, accelerating the SMB mobile business decline. G.E.N.I.E, launched earlier this year by Innoviti, has been empowering SMB mobile dealers to pull back customers with the help of attractive cashbacks on 110+ banks, zero-cost EMIs schemes on 60+ branded and unbranded products, and BEAM, a tool to earn extra margins on sale of branded products.

BEAM is a unique mission to help SMB mobile dealers earn extra margins on sale of branded products on zero-cost EMI using G.E.N.I.E, Innoviti’s smart marketing platform. With this partnership, these margins can now be earned by SMBs on every vivo branded product also.

BEAM enables mainline mobile dealers to get sponsored by leading mobile brands on Innoviti’s G.E.N.I.E Smart Marketing App. Under this partnership, the dealer who gets sponsored by vivo can earn an extra 1% margin on every vivo branded product they sell on EMI on G.E.N.I.E. This not only helps dealers earn extra margins, but it also builds a stronger relationship between the dealer and the brand. BEAM also enables the dealers to earn an extra 0.5% margin on other mobile brands sold on zero-cost EMI.

Keeping the interests of mainline mobile dealer community in Assam who like their counterparts across India have been facing the onslaught from online, Innoviti has initiated pilots of G.E.N.I.E. across select stores in the state. The company aims to do a full-fledged launch of G.E.N.I.E. powered by BEAM offers in Assam by mid-August.

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The Business Daily

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