Singapore Airlines (SIA) today launched its latest global brand campaign, which
will run on television, print, digital, out-of-home, and social media platforms.
Titled Welcome to World Class, the campaign reflects the Airline’s commitment to
deliver an exceptional customer experience across the end-to-end travel journey.
This is epitomised by SIA’s iconic cabin crew in the 90-second campaign video,
which highlights their varied and personal experiences with people and cultures
from around the world. The inimitable connection that they have with the
Airline’s customers, along with their distinctive combination of empathy and
confidence, enabling SIA to deliver its world-class in-flight service on a daily basis.
Mr Lee Lik Hsin, Executive Vice President of Commercial, Singapore Airlines, said:
“At Singapore Airlines, service excellence is deeply ingrained in our DNA and our
customers are at the heart of everything we do. This campaign highlights our
unwavering commitment to delivering a world-class travel experience, no matter the
duration of the journey. Our award-winning cabin crew are central to this
promise, with their rich and diverse experiences, as well as their dedication to
customer service, having a positive impact on everyone around them.”
Directed by filmmaker Liz Murphy, the uplifting video was filmed in Singapore,
Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in
China. The Airline conducted in-depth research to measure its global brand
perception and used the findings to create a campaign that aims to resonate
with customers around the world. SIA’s Welcome to World Class campaign video
and brand advertisements are available at https://bit.ly/3XU6kdJ.